RUN EXPERIMENTS

Prove product-market fit for your business-to-consumer idea using principles from Lean Start-Up, Design Thinking, & Behavioural Economics

People don't desire products. They desire the feelings that products give them.

Goal: Figure out the 'Why' of your product.

Outcome: A product mission statement that provides focus, direction, and inspiration to your team.

Every great product solves a painful problem.

Goal: Find your early adopters & validate the problems that your product solves.

Outcome: A validated Value Proposition that convinces your customers why they should invest in your product.

Prove your product concept works before you build your minimum viable product.

Goal: Identify & test your riskiest assumptions.

Outcome: The decision on whether the team should proceed to build a minimum viable product or pivot into a new direction.